Growth Agency · 5 min read

Ad Growth Manager: your Growth Agency guide

$597/month. Understand what's included, who it suits and how it can support your artist presence.

1. 1

   Is this the right fit?

   • For artists who have music and content ready but want help running and understanding paid campaigns.
   • A structured campaign can introduce your release to relevant audiences. Testing different audiences and creatives helps you learn where genuine interest comes from instead of guessing at every ad.
   • This is a done-for-you service, separate from Smart Links & Tools software subscriptions. Establishing an artist takes strong music, consistent work and audience response; no service can guarantee the outcome.
2. 2

   What your monthly fee includes

   • Meta & TikTok ad buying and management
   • Audience testing & tuning
   • Meta Pixel + Conversions API tracking kept healthy
   • 2 fresh ad creatives every month
   • Weekly results video report
   • MelodyLane Studio included while subscribed
   • This tier focuses on advertising, not the ongoing social editing and scheduling package in Content & Social. Choose Full-Service Artist if you need both.
   • MelodyLane Studio access is included while your retainer remains active; it is not a Lifetime purchase.
3. 3

   What to prepare

   • Bring your release links, cover artwork, usable video clips and artist profiles.
   • Decide what you can spend on ads separately from the service fee. Tell us your release dates, audience priorities and whether your ad accounts and tracking are already set up.
4. 4

   How the work flows

   • We manage Meta and TikTok ad buying, test audiences and tune campaigns using available results.
   • You receive two fresh ad creatives each month and a weekly results video report. Pixel and Conversions API health checks help keep measurement useful.
   • Look at visits, music-button taps, signups and advertising costs together. A tap is not a confirmed stream; platform reports can differ because of consent, attribution and blockers.
5. 5

   Apply, review and start

   • Choose this tier on Growth Agency pricing and apply using your MelodyLane account. Tell us what is already set up and what you need help with.
   • You receive an application receipt. We review your needs and confirm scope and any required setup fee before payment; applying does not charge you.
   • If approved, your email links to the payment page. Sign in with the account you applied with, review the exact charges and accept the monthly service terms before Stripe Checkout. Monthly tiers do not require the Launchpad signing process.
   • If you change your mind before payment, withdraw the unpaid application from your application page. Retainers are month-to-month; cancel before the next billing date to stop renewal.
6. 6

   Setup fee and the 30-day Launchpad credit

   • ONE-TIME setup only: $497 if required ad accounts, Meta Pixel, Conversions API or custom domain are missing; $0 if everything required is already set up. Never charged monthly. We confirm the fee before you pay. Only the paid $497 setup fee is 100% credited toward Artist Launchpad if you upgrade within 30 days of paying it—not your monthly service fee, ad spend, add-ons or the full first payment. No paid setup fee means no setup credit.
   • Example: Ad Growth Manager costs $597/month. If required setup is missing, the first payment is $1,094 ($597 service + $497 setup). Only the $497 setup fee can count toward Launchpad—not the $1,094 payment or the $597 service fee.
   • A qualifying upgrade within 30 days of paying the setup fee reduces the $2,997 Launchpad price to $2,500. If no setup fee was paid, or the upgrade is outside that window, there is no setup credit. The credit is a price reduction, not a cash refund.
7. 7

   Read before you commit

   • MelodyLane is not a streaming-numbers, bot, payola or playlisting service. We build real marketing tools and run real ad campaigns. We do not sell, inflate or guarantee streams, monthly listeners, followers, sales or chart positions. Results vary.
   • No refunds on agency services: retainers, setup fees, Artist Launchpad and add-ons are non-refundable once work or onboarding starts, because dedicated creative and technical time is booked right away. You can cancel a retainer any time before the next billing date.
   • Ad spend is separate: Meta/TikTok bill your card directly, with no MelodyLane markup. You own your accounts, domain, pixels and fan list. Never send passwords or private access tokens in an email; use approved account-access invitations.
   • Questions about scope, access or charges? Contact services@melodylane.io before accepting terms or paying.