Studio tools · 5 min read

A/B split testing smart links to lower your ad cost

Show half your visitors a second version and keep whichever earns more taps.

Anyone can read this guide. The tool it covers is part of the Studio and Lifetime plans.

1. 1

   Pick one thing to test

   • Change one thing at a time: the title, the button word (Listen vs Stream) or the background.

   Tip: Testing one change at a time tells you what actually worked.

2. 2

   Set up version B

   • Go to Dashboard → Smart Links, open the link, then open Studio tools → A/B split test.
   • Switch on Run an A/B test, then fill in the version B title, button word and/or background.
   • Save. Each visitor is shown A or B at random, 50/50, and keeps the same version on refresh.
3. 3

   Read the results

   • Results appear in the same section: visits, taps and tap rate for each version.
   • Wait for at least a few hundred visits per version before picking a winner.

   Watch out: Your own visits while signed in aren't counted.

4. 4

   Keep the winner

   • Copy the winning title or button word into your main link details.
   • Switch off the A/B test and Save.